A customer walks into the dispensary and asks the budtender for a flower recommendation. They end up with a degraded version of the once high-end flower that graced your cultivation floor. They do not know it. Your brand took the blame. Ed Rosenthal, the most referenced name in cannabis cultivation history, says the cannabis supply chain has a freshness problem that starts in the dry room and compounds at every handoff. The smell of your drying room that everyone loves walking into? Those are your terpenes leaving the building. This week we sit down with Ed Rosenthal and Greg Baughman to discuss: How Canada already solved thisWhy most are still cultivating wrongFreeze drying vs. traditional drying Chapters 00:00 The Freshness Debate: Cannabis vs. Produce 03:01 Consumer Awareness and Dispensary Practices 05:55 Post-Harvest Processing: Ensuring Quality and Consistency 08:59 Innovations in Freeze-Drying Cannabis 11:48 The Science Behind Freeze-Drying: A Deeper Dive 14:52 Testing and Refining the Freeze-Drying Process 17:54 The Future of Cannabis Processing: Quality and Efficiency 28:28 Post-Harvest Efficiency and Cost Reduction 30:26 Cultivation Methods and Labor Costs 35:09 Crisis Management and Industry Change 39:22 Market Maturity and Operational Efficiencies 43:00 Future of Cannabis Cultivation 47:04 Innovations in Drying and Curing Processes 52:46 Consumer Perception and Quality Assurance
A customer walks into the dispensary and asks the budtender for a flower recommendation.
They end up with a degraded version of the once high-end flower that graced your cultivation floor. They do not know it. Your brand took the blame.
Ed Rosenthal, the most referenced name in cannabis cultivation history, says the cannabis supply chain has a freshness problem that starts in the dry room and compounds at every handoff. The smell of your drying room that everyone loves walking into? Those are your terpenes leaving the building.
This week we sit down with Ed Rosenthal and Greg Baughman to discuss:
How Canada already solved this
Why most are still cultivating wrong
Freeze drying vs. traditional drying
Chapters
00:00 The Freshness Debate: Cannabis vs. Produce
03:01 Consumer Awareness and Dispensary Practices
05:55 Post-Harvest Processing: Ensuring Quality and Consistency
08:59 Innovations in Freeze-Drying Cannabis
11:48 The Science Behind Freeze-Drying: A Deeper Dive
14:52 Testing and Refining the Freeze-Drying Process
17:54 The Future of Cannabis Processing: Quality and Efficiency
28:28 Post-Harvest Efficiency and Cost Reduction
30:26 Cultivation Methods and Labor Costs
35:09 Crisis Management and Industry Change
39:22 Market Maturity and Operational Efficiencies
43:00 Future of Cannabis Cultivation
47:04 Innovations in Drying and Curing Processes
52:46 Consumer Perception and Quality Assurance
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